Kylie Jenner

$700M

Reported range $670M – $750M

• Kylie Cosmetics equity (51% sold to Coty in 2020 for $600M; retains an estimated ~44% stake)
• Reality television and social-media-driven brand marketing
• Other Kylie-branded ventures

Jenner's reported wealth centers on Kylie Cosmetics, the makeup brand she launched in 2015 using early modeling income and built primarily through social-media marketing. She sold 51% of the company to publicly traded Coty Inc. in January 2020 for $600 million, personally receiving a reported $540 million pretax, and retains an estimated 44% stake in the business. Forbes has previously revised its estimate of her fortune downward after finding the business was smaller than the family had represented, which cost her Forbes' 'billionaire' designation.

• Jenner's remaining Kylie Cosmetics stake is privately held equity, not a liquid asset, and its value depends on Coty's own valuation of the brand rather than a public market price.
• Forbes has previously found that Kylie Cosmetics' revenue and profitability were smaller than publicly claimed, which led it to revise her net worth down and remove her billionaire status; this history is a reason for caution about any single point estimate.